Tag Guide

How to understand your metrics

It’s important to know how your sites are performing at all times. You can understand this by looking at your key metrics regularly. This will help you identify which sites are performing well, so that you can allocate your marketing…

Beginners guide to PPC

Pay-per-click, or PPC, is an internet advertising model in which you pay online publishers to drive traffic to your site, often by bidding on keywords or key terms. Google’s sponsored ad sections are a good example of where you might…