Advertising budgets are tightening - protect your revenues with your own white label dating site

Fill remnant ad inventory and build recurring, long-term revenues as budgets tighten and demand for advertising declines.

We’ll help you to generate recurring, profitable revenues with your own fully branded online dating site. All you have to do is promote your dating site – you’ll get paid each time a user upgrades.

We’ve been operating since 2003 and have paid over $390 million to our partners since then. We power dating sites for over 4,000 brands, including those for leading worldwide media companies such as Bauer Media and Wireless Group.

Here's How It Works...

We'll provide a high converting dating website for your brand

We will work closely with you to create an on-brand, user friendly, high converting dating website that suits your audience and mirrors your brand, for free!

Prefer to design and create your own landing page? That's fine too. We'll provide all the code you need to ensure that your site is fully GDPR compliant and has the best chance of performing well.

WLD Design tool

There are zero set up costs and no subscription or licence fees
We operate a generous revenue sharing model that means we only make money when you do. It's in our best interest to help you generate as much revenue as possible.

Our partners rising profits are our biggest success story. We know how to help partners get the most out of their dating sites and maximise revenue for reinvestment. We're offering new partners 100% for 3 months.

All you need to do is advertise your dating website to your audience

As our partner, all you need to do is advertise your dating website to your current audience. We take care of absolutely everything else.

We take care of everything from setting up your dating website, populating the member database, running all the high-quality software and technology, payment processing, profile moderation, customer support and so much more.

What We Do

We provide a pre-populated database with millions of members

Starting a dating website from scratch can be hard with no members. Our database has over 75 million registrations and continues to grow.

Our comprehensive anti-scammer technologies ensure your traffic is safe on our sites and has the best possible user experience.

Customer Support

Our Partners

Join over 1000 people and brands like you who are already working with us.

Bauer Media

Find out how Bauer Media grew online dating to be their largest third party revenue stream with the help of White Label Dating

Wireless Group

Leading UK and Irish media company, Wireless Group, introduces successful dating portfolio to enhance revenues.


UK’s busiest social networking site for the over 50s creates dating brand to boost revenues for no additional cost.