How to acquire using Google Ads

Google Ads (formerly known as Google AdWords),  is an online advertiser and is  a pay-per-click (PPC) advertising platform. Google Ads offers two ways to reach people, through their Search Network and through their Display Network. 

With a massive reach, Google Ads is one of the best ways to reach your target audience.

Once you’ve decided that you want to run Google Ads campaigns, you need to dive in and start creating them. You’ll be asked to create an account, which takes just a few minutes. Once your account is up and running, you’ll be able to create campaigns.

The following guide takes you through the process of setting up a campaign using Google Ads.


Before you begin

I. Create a campaign

II. How to choose the right keywords

III. How to write great text ads

IIII. How to track your goals

V. Review your performance

The benefits of using Google Ads:

    • Target your ads
      By targeting your ads this give you the ability yo show your ads to reach users with a specific interests
    • Control your costs
      No minimum cost and you can control how you spend your money. Choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad
    • Measure your success
      You’ll know if someone clicks your ad and did something valuable to your business. By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. In turn, boosting the return on your investment
    • Manage your campaigns
      Manage more than one Google Ads account? Google Ads offers tools to easily manage and monitor accounts



Before you begin, you’ll need to ensure your Google Ads account is set up, ready to create a live campaign.

It is strongly advised to create a Google Analytics as this allows you to collect in-depth information and gain a better understanding of your paid traffic so you can target and optimise your Google Ads campaigns.


Step 1: Create a campaign

Sign into Google Ads. Once you are logged in go to the campaign tab and select + to start a new campaign.

Here, you’ll choose your goal, campaign type and the way you’d like to reach your goals. You’ll need to select the following: Sales, Search (this performs well within the dating industry) and finally Website Visits, as we are an online dating company.

1. Campaign settings

You’ll need to give your campaign a name. This is for your reference.
You’ll also need to choose whether you want your campaign to appear in the Search Network or Display Network.

If applicable, enable or disable the ‘Include search partners’ option (available for campaigns targeting the Search Network).

Screen Shot 2020-02-08 at 13.53.422. Targeting and audiences

Choose who you want to reach by selecting your location for targeting and your target language.
Remember, we only operate in english speaking geos.

3. Budget and bidding

Define how much you want to spend and how to spend it. Choose your budget and what you want to focus on. You’ll want to select conversion as you want users to register to your site. This is what Google deem as a conversion.

Once that is set up, click Save and continue.


Step 2: How to choose the right keywords

Keywords are words that trigger your ads to appear. The easiest way to find keywords related to your business is with the Keyword Planner tool within your google ads. This can be found by clicking on Tools and Settings on your overview page and is free to use. 

1. Discover new keywords

This can help you reach people interested in what product you are selling.

Discover new keywords by entering your website URL and click Get results. This will return a list of keyword ideas that you can select.

Screen Shot 2020-02-08 at 14.44.112. Start with keywords

You’ll need to enter products or services related to your business. For example, online dating. Once you’ve entered this click Get results.

Google will then provide a list of keyword ideas that you can add to your campaign.

Once you have selected your keywords, you’ll need to add to a campaign, to an ad group. Finally, complete this step by clicking ADD KEYWORDS.




Step 3: How to write great text ads

To start showing ads for your campaign, you’ll need to write ads that are associated with the keywords you’ve added. Remember to keep what you say in your ads simple.Screen Shot 2020-02-08 at 14.59.15

1. Provide a final URL

This is the actual page someone lands on when they click on your ad. This web page should be related to the keywords of your ad group.

2. Write headline 1

This is the first thing people see in your ad. Write the best headline possible. This has the most potential to make a big difference in your performance. Then try relating this to the ad groups theme and keywords.

3. Write headline 2

The best way to show value to someone is to think about their benefits and their needs. Highlight a benefit such as “Join for free today” or websites reliability – official site.

4. Provide display path

Your ads display URL is the webpage address that appears in your ad. This is an option to further connect your ad to a users search. Use the path fields to give people more information about where they will go once they click.

5. Write a description

Use the description field to tell someone more about your dating business and why they should sign up.  Stick with one clear message. If you have more to say, put this in another ad or save for an ad extension.

Once your ads are live you’ll need to look at your data to see how your ads are meeting your goals and how you can do better.



Step 4: How to track your goals

Set up conversion tracking to see how your ads are performing and how close you are to reaching your goal.

Go to your overview page > Tools ad settings > Measurement > Conversions.

1. Create an action

Choose the conversion you’d like to track and set this up. As we are an online dating company, this will be Website.

Screen Shot 2020-02-08 at 15.11.42

a. You’ll need to select the category you want to track. This will be Purchase

When a member becomes a full member after registering. By selecting purchase, this will populate the conversion name field for you.

b. Set the Value. By setting the value, this will give you a count of how many full members your campaign, keyword or ad group is generating.

Screen Shot 2020-02-08 at 15.20.51

c. Select how many conversions to count per click or interaction. 

d. The final settings will be set as default. You can leave these as they are.

2. Set up the tag

Now that you’ve created a conversion action, you’ll need to set up the tag to add to your website.

To set up conversions tracking, you must have the global site tag and a event snippet in the code your page uses. 

e. Global site tag

If your site has not had any previous campaigns set up, you’ll need to select The global site tag isn’t installed on all your HTML pages

f. Event snippet

You’ll want to track conversions on Page load.

Both the Global site tag and event snippet will need to go on your landing page and in the back end of any WLD sites you’ve set up. You’ll need to copy these and send them over to your Partner Manager. They’ll be able to do this for you.

Now you’ve set up your conversion tracking and your tag has been enabled just follow these short steps and you’re ready to go.

Screen Shot 2020-02-08 at 15.45.35


Final step: Review your performance

You’ve launched your campaign and started tracking conversions. To start hitting your goals, you will need to know how well you’re doing.

You can review your performance in the Overview page of your Google Ads account.

For further assistance completing on setting up campaigns for your dating site, get in touch with your Partner Manager or reach out to [email protected] today!

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