Generate Long-term Stable Revenues with our Mainstream Dating Niche

This niche provides the ultimate, safe and secure online environment for people of all ages, who are looking for genuine relationships and meaningful connections with real, like-minded singles.

Our trusted mainstream niche was established in 2003 and remains the largest in our niche portfolio. This niche, which provides the foundation for all of our partners’ dating portfolios, constantly evolves as a result of on-going market research to guarantee a premium, competitive dating service that generates our partners the highest ROI possible from a broad target audience.

Opportunities for Partners

Greater Total Revenue Per Member

As well as direct mainstream niche monetisation, partners are able to easily expand their brands and further monetise members through extensive cross-sell campaigns..

A site on our mainstream dating niche acts as a solid foundation for partners who want to expand their portfolios into other niches, both mainstream and casual, to generate a greater return from their investment.

Growing Market with Stable Revenues

Mainstream dating is a world-wide, stable, ever growing dating market. It remains unsaturated as consumers frequently look for new dating opportunities online.

With hundreds of thousands of new active members entering the mainstream niche database each month, on-site engagement increases, leading to higher upgrade rates and lower termination rates.

High Verification Rates, More Revenues

Sites running on our mainstream niche attract members that have a higher propensity to verify their email addresses after they have signed up to a dating site.

This means our Customer Engagement team is able to contact more members after they have signed up with engaging content to increase on-site activity, which is positively correlated with upgrades.

Risk Diversification, Acquisition Security

Mainstream online dating is a widespread, socially accepted market. Our partners can be confident in their long-term growth and celebrate sustainable traffic and revenues.

Partners running sites on our mainstream niche do not need to worry about being vulnerable to issues such as Google PPC ad classification, which is commonly associated with running casual dating brands.

More Mainstream Dating Niche Features

The mainstream dating niche offers a range of on-site and email-based features to maximise the performance of sites built on this niche.

Optimized Member Profiles

Optimised member profiles offering a wide range of interests, such as a variety of sports, music types, hobbies and so much more

100% Genuine Members

100% real members supported by comprehensive anti-fraud and anti-scam strategies to ensure that members are safe.

UK based customer care

UK-based Customer Care team trained to support dating site users and maximise member propensity to upgrade.

On-site and Email Engagement Campaigns

Branded campaigns built to convert and retain members, as well as reinforce site brand positioning and increase monetisation opportunities for partners.

New and Improved Member Search Functionality

Comprehensive search functionality allowing members to effectively refine search results to view compatible singles, plus the ability to save searches.

24 Hour Profile Content Moderation

24 hour profile content moderation to ensure members have the best possible user experience using your dating site, whether day or night.