Generate Higher Lifetime Returns with our Over 50s Lifestyle Niche
This niche provides a truly unique dating experience for users over 50 years old who are looking for a safe, secure online environment which is designed around the specific needs of those with more life experience.
This brand new niche is the result of extensive market research and provides members with a first-class, enriched user experience which will convert and retain users for longer periods, to ensure our partners generate the highest ROI possible from their dating portfolios.
Opportunities for Partners
More Over 50s Lifestyle Niche Features
The over 50s niche offers a range of on-site and email-based features to maximise the performance of sites built on this niche.
Optimised Member Profiles and Tailored Interests
Optimised member profiles offering interests such as bowls, cricket, golf, meditation, restaurants, wine tasting, yoga and many more.
New and Improved Member Search Functionality
New and improved member search features to help over 50s niche users find exactly what they’re looking for on the site with ease.
Dedicated Over 50s CRM and Email Campaigns
Dedicated over 50s CRM and email campaigns, targeted to the age settings of the site, to drive user engagement and boost upgrades.
On-sight Blogs and Media
Our over 50s niche offers a variety of on-site blogs and other media specifically designed to meet the needs of the over 50s market.
Site-specific CRM and Emails
Optional site-specific CRM, email campaigns and content to reinforce site brand positioning and increase user engagement.
UK based customer care
UK-based customer support trained to support the unique needs of our users within this niche via on-site help content, email or over the phone.