Get +20% more registrations from the same amount of traffic with our new modular reg form!



Later this month Google will start using new ‘page experience’ signals in ranking. The new page experience signals combine ‘Core Web Vitals’ with their existing search signals. If you aren’t paying attention to these new page experience metrics, you’ll need to…

Video Calling launched across White Label Dating in January. Since then, the number of members utilising this feature across both our mainstream and casual niches has continued to rise – and we don’t expect this to change following the easing of the UK’s…

Our product team has recently rolled out a number of rather awesome changes to the members area of White Label Dating’s partners’ sites. The changes have been made to the homepage – the page that members land on when they…

Since Mid February, we’ve seen a staggering +81% increase in the rate at which members are subscribing to our partners’ BDSM and Kink niche dating sites, on the same day that they join! Yesterday, this niche boasted a +145% increase in registrations versus the same date last month! (also a…
Google has been progressively refining its policies and rolling out updates for as long as we can remember. It does this to ensure that it protects users searching for products and services, including online dating, whilst ensuring they have the…

This month, Google is updating its Adult content policy. If you’re already complying with Google’s current policy you shouldn’t have anything to worry about. But, working with White Label Dating, you can strategically (and confidently) plan your marketing campaigns to…

Prior to the pandemic, online dating was already a big business. Now, as Covid-19 remains on the horizon and social distancing is continuing throughout 2021, we’ve proactively retuned the way we are supporting society to stay connected whilst ensuring our…

Earn up to 80% net revenue share guaranteed with our new rapid-growth tiered revenue share scheme

Since launching our Over 50s niche in early November, the rate at which members are upgrading to paid subscriptions has peaked higher than any other niche. But, not only are our over 50 daters converting at a higher rate, they…