New subscription revenue has doubled on our Over 50s niche since launch

Since launching our Over 50s niche in early November, the rate at which members are upgrading to paid subscriptions has peaked higher than any other niche.

But, not only are our over 50 daters converting at a higher rate, they are paying considerably more for their subscriptions due to the enriched user experience, designed specifically for users with more life experience.

Since entering the online dating industry’s peak season following Christmas, partners currently running sites on this niche saw the highest day for subscription revenues since launch. On January 2nd, first time subscription revenue doubled the niches average and has remained strong since.

Here’s a sneak peek at some of the sites our partners have launched on this niche…

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About our Over 50s niche

Our Over 50s niche provides a truly unique dating experience for users over 50 years old. The niche provides an enriched user experience which will convert and retain users for longer periods, to ensure that you generate the highest ROI possible.

Don’t miss out! Secure your exclusively mature dating domains to diversify your portfolio today! Here’s a little reminder of why…

For more information about our Over 50s niche or to create your niche dating site, visit or contact [email protected].

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