Jo’s first impressions

Business Development Manager, Jo Hardcastle, gives her first impressions on life at  White Label Dating® and how she is settling in with her new team.

Having spent ten years working in everything from construction to radio, entering the world of online dating is proving to be my most exciting challenge yet!

The first time I heard of White Label Dating was when I was approached by Katie from our internal recruitment team. The thought of immersing myself in such a new and fast-growing industry was really attractive. Three months later and I’m now a fully fledged member of the White Label Dating partner team and I’m loving every minute.

My role, in a nutshell, is to bring in new business from media brands to would-be entrepreneurs, which means that no two days are the same; that’s one of the things that I love about working here. Whether I’m creating detailed pitches for potential new partners or networking at one of the (many) dating industry shows that take place all over the world, I can count on every day being different.

Dating is a very sociable industry. The wide variety of trade shows are a great opportunity for networking and keeping up-to-date with the latest industry developments, as well as giving us a good chance to bring new partners on board!

My colleagues, particularly the partner team, have been an invaluable resource over the last three months. Working alongside and learning from such a passionate group of people has really enabled me to hit the ground running.

As well as all the hard work, the White Label Dating team know how to have fun! Whether it’s the constant supply of cake or a staff party, there’s always something going on.

Overall, it’s been an exciting three months for me and there seems to be no sign of things slowing down!

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