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White Label Dating® is the world’s leading online dating provider. We help media brands, affiliates and entrepreneurs effortlessly create their own online dating site or network. You provide the brand. We take care of everything else.

Proven expertise in online dating

  • We get a good return from dating and it works well for our listeners. We’re running a lot of brand extensions and a dating product is a key part of that. When someone tells a friend they met the person of their dreams on Smooth Singles, that’s great for us.

    Commercial Manager, Global Radio

  • The alternative community was crying out for a bespoke dating site for years and White Label Dating helped us meet the demand. Bizarre Dating had a huge impact on the dating market and cemented Bizarre’s position as the number one ‘Alt’ brand in the UK.

    Digital Partnerships Manager, Dennis Publishing

  • White Label Dating are the slickest and most responsive dating company we’ve worked with. The whole process has been really positive; our account managers are nothing but helpful, fast and accommodating. They couldn’t have done any more to support our brand.

    Head of Commercial Partnerships, Trinity Mirror