The Mid-Monther!

Fancy a little boost of news and information from Well read on to find out about our exciting new network, an update regarding our Niching facility and more!


The ‘Alternative Network’- Coming Soon!


We are very excited to be launching a new network to the platform for sites aimed at daters who lead an ‘alternative’ lifestyle. Perfect for sites such as Savage Hearts the alternative network has a strong sexual twist and caters for daters who like to be different from the mainstream. Think festish fans, rockers who love tattoos, moshers who have an interest in leather or goths who like piercings – the alternative world is your oyster and a great opportunity for cross-sell! Stay tuned for a special newsletter on the launch day and get your thinking cap on for site ideas!


Niching Update


Since introduced the niching facility two weeks ago, we have had some fantastic sites registered, with 53 sites being launched to great success. Niching is hugely effective and will really help set your sites apart from the competition, the possibilities really are endless. Benefits include:

– Lower acquisition costs

– Lower CPC

– Less competitive SEO

– More targeted advertising

– Easier to leverage social media sites

– More newsworthy PR

If you haven’t already done so, speak to your Partner Manager today to discuss further!


PR & Marketing Surgery


Need to bounce marketing or PR ideas off someone? Not sure how to get the best out of Twitter or would like an opinion on a new site design? Send an email to Louisa (or simply respond to this newsletter) and we will do our best to help – two heads are better than one sometimes!


iDate 2011 – Voting Has Begun!


After the nomination round a couple of weeks ago, we are pleased to announce that we have been shortlisted for ‘Best Dating Software Provider’ and ‘Best Affiliate Programme’ for iDate 2011. We would be ever so grateful if you could quickly vote for us here.

Every little counts! 🙂


Movember Has Hit The Office!


A few of you who have visited the office in the last couple of weeks may have noticed some suspect tash work going on! This is because of ‘Movember’ – a sponsored moustache growing event with all the proceeds going to The Prostate Cancer Charity and Everyman. If you would like to support the boys’ efforts, visit: and vote for the team!! Stay tuned to the blog for pictures and updates!


Thanks For Reading!

We hope our mid-monther has given you the fix you need until the next one!

If there is anything you would like to see covered, please do let us know.

Kindest regards,

Louisa Page

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