If you’ve been running dating websites for a little while, then you will already know that the busiest time in the online dating calendar has just begun…
IS YOUR DATING BUSINESS READY?
The media has heavily reported over the past week that ‘consumer confidence’ has dramatically picked up, with Richard Lowe, Head of Retail at Barclays, commenting: “The year on year increase revealed is a positive result. Retailers are now firmly focused on delivering a bumper Christmas, which is expected to be ‘very appy’ as festive shoppers are predicted to spend more than ever using their mobile devices.”
Christmas is a busy time for us all, both professionally and often in our personal lives, therefore it’s vital to set aside some time and get your festive strategy prepared now. Partner Manager Sarah Iles has blogged some quick-fire tips to help inspire you – check them out here.
OPTIMISING ADS FOR THE FESTIVE PERIOD
With lots of people taking time away from work and making New Year’s resolutions to kick-start their love lives, there is typically a huge spike in online dating searches and traffic.
Historically, the uplift in traffic begins in December, continuing through January and into the first week of February. Therefore it’s essential that you prepare your advertising campaigns in advance so you can get the most out of the busy season, adjusting your campaigns accordingly between these periods.
Partner Manager Alex Robertson has blogged some suggestions to consider when optimising ads for the festive period.
INSIGHTS FROM COMMERCIAL TEAM: CHRISTMAS PPC TRENDS
When you’re making a Christmas pudding, it’s essential that all of the ingredients are right to make it taste good. The same rules apply to PPC campaigns; every element needs to be correct for your campaign to be successful and of the highest quality.
We want to make sure you find the right customers and make the best out of the busy festive season that the online dating industry experiences. Nuria Gonzalez, PPC Specialist in our Commercial team, has shared with us her ingredients for the tastiest PPC tactics. Nuria discusses ad offers and keywords, extensions and sitelinks, plus tips for device bidding and using remarketing lists. A must read! Click here to check it out.
DON’T FORGET!
Don’t forget to add the year ‘1996’ to your sign-up registration form – otherwise you could be denying access to those who are trying to join your dating site!
If you are unsure of how to do this, get in touch with the team who will be happy to help.
THANKS FOR READING
If you have any queries about the above or would like to simply have a chat about implementing or improving your festive campaigns, do get in contact.
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