On Friday, a selection of top tier WhiteLabelDating.com partners were invited to our Windsor HQ for the annual International Workshop.
Around twenty partners gathered for the workshop, which focused on our continued international expansion and the latest dating industry and technological developments in the South African, Australian and Irish markets.
Detailed and informative snapshots of international growth and market perfomance across the three countries came from WhiteLabelDating.com Operations Director, Matthew Pitt, who also specialises in international development. Harry Lloyd, Head of CRM, spoke about successful communications campaigns for the Australian, South African and Irish territories. A number of partners highlighted that they particularly enjoyed Harry’s ‘dry wit’, (NB: we enjoy it too). GlobalDev’s Jason Kneen was on hand to give partners an international development update of the technical changes that are currently in process across the WhiteLabelDating.com platform.
Finally, Paul Fitzpatrick, head of Consumer Marketing for the Global Personals B2C division, reported the in-house team’s findings from the international markets to date, including an insight into the differences across South African and Australian territories and respective performance comparisons. This kind of data is an incredibly useful starting point for those partners who are moving further into the international expansion of their portfolios.
After the presentations, attendees were given the opportunity to ask any questions and meet with their Partner Managers to discuss the next steps. Of course, there was also a tasty buffet and the opportunity to network with other partners and the WhiteLabelDating.com team.
Overall, the workshop was a success, with exceptionally positive feedback. To see all of the photos from the International Expansion Workshop, head over to the WhiteLabelDating.com Facebook page >>>