As we shared in our last email to you on Thursday, whilst the General network in the UK continues to go from strength to strength, the international market continues to present great opportunities. It’s with much excitement that we can now share with you our latest developments in strengthening our international offering.
We recently acquired over 1 million new profiles which have are now part of our existing US database. These members will benefit from full site features and functionality which are currently offered to UK members. This combined with more active members than ever before should mean a much improved customer experience for the members and increased conversion rates meaning more revenue for you!
In addition to the increased member count, the platform has now been tailored to make the members experience the best it can possibly be with localised terminology, currency and imagery throughout.
We recognise what an important role the initial communications can play in getting a member to engage with the brand and upgrade from basic to full membership. Therefore we employed a dedicated American writer to review all of the communications and write revised copies localised to the market, making the experience as authentic as possible.
We recognise that the UK seasons and national holidays are very different from those of the States. We have therefore created an annual calendar of promotional communications to be sent to members across the network, ensuring that emails have maximum impact, increasing open rates and revenue generated.
With many of our partners already having a US site, we’re looking forward to seeing the positive result of these improvements on revenue. If you’re interested in adding an American site to your portfolio or already have one and are looking for new ways of marketing it, speak to your Partner Manager today.
B2B Marketing Manager