April 2022, Berkshire: WhiteLabelDating.com partners see an incredible +25% MoM increase in the amount of revenue generated per registration as a result of on-going price point and upgrade process testing and optimisation.
Award winning dating SaaS platform, WhiteLabelDating.com, has proudly reported that on-going price point and upgrade process testing and optimisation has resulted in a significant +25% increase in the amount of revenue their partners are making from each registration driven to the WLD platform.
As part of continued efforts to improve how much revenue partners generate from the traffic sent to the platform, the Company has been working on some innovative optimisations to their membership upgrade process.
Since implementing these innovative optimisations across the platform there has been a +25% increase in initial revenue per registration. This is the amount of revenue, on average, WLD partners earn from each member they send to their dating sites. In certain demographics initial revenue per registration is almost double.
This means that partners are now generating a quarter, sometimes even double, the amount of revenue from every single member that signs up to their sites. This is a material difference when it comes to planning how much the white label’s partners can afford to spend when acquiring a registration.
With more money coming in from each registration, WLD partners are able to acquire traffic much more confidently and be much more aggressive when bidding in online auctions to acquire registrations for their dating sites, for example through Google or Bing, knowing they will see a strong return on their investment.
These increased revenues exclude the revenue from their repeat transactions coming as a result of WLD’s successful subscription based model. When adding the repeat revenues too, their partners’ revenues increase even more greatly!
For more information about how to become a White Label Dating partner, click here.