Blog makes driving dating revenue as easy as 123

Intuitive portal designed to maximise partner income

Windsor, 6 November, 2009: (WLD), the provider of software and services that enable brands to create their own online dating sites, has today launched a portal to help partners to maximise returns from their online dating sites. The company paid out over £20million in revenue to partners this year alone, and expects its new advanced analytical and communications tools to allow partners to dramatically increase its customer conversion rates and retention.

The new partner portal allows members to build a site in 10 steps and to generate revenue within hours. In addition to providing new members with the tools they need to set up their site, the portal provides in-depth insight into member behaviour and response rates, helping WLD’s partners to ensure they are planning their campaigns to the greatest effect.

Features within the website allow members to:

Track their online advertising campaigns
Monitor member demographics including age, location and gender
Identify key words which have resulted in most member sign-ups and upgrades
Receive daily and weekly email summaries of their sites’ revenue, sign-ups and upgrades
Access industry best practice guidelines and SEO support

Ross Williams, CEO and Founder at said: “We are committed to ensuring that is the most effective and easiest way for brands or individuals to build and manage their own online dating sites, unlocking additional revenue streams from their existing databases. These tools will make our system more powerful and easier to use, giving you insight into which members are most profitable and how best to communicate with them.”

Andrew Nicholls, Partnerships and Mobile Manager at Dennis Publishing, said: “Dennis Publishing runs a number of online dating sites with, including Men’s Fitness and Bizarre Magazine’s these provide valuable incremental revenue for Dennis, and provide us with a new way of connecting with our readers and building brand loyalty. The WLD team is always looking for ways to help us maximise revenues, and the new tools available through the portal will help us to build on the success of these sites whilst making it easier for us to understand which members are responding to each offer.”

Andy Hammonds of added: “I built my first dating site at the beginning of 2009 and within six months I had given up my job. My annual revenues will be over £250k in year one – and I had no prior experience of running my own dating site. It’s already really easy to make money with but these new tools will make it even easier.”

-ENDS-, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites.‘s services include the provision of the backend system requirements, software, billing and customer support, as well as database management.

For more information, please visit us on the web at Full resources including logos and high resolution photographs can be obtained from

For further information, please contact:
Champion Communications
Tel: +44 (0)207 268 3076
Email: [email protected]

Spread the love