White Label Dating’s Casual network experiences rapid growth as conversion rates increase by +44% in the USA alone

10 August 2016, London: White Label Dating’s Casual network is experiencing dramatic growth in all major territories, with conversion rates increasing by +44% in the USA alone. This rapid growth comes as a result of the company’s comprehensive customer engagement programme designed to increase partner revenues.

The leading private label dating provider’s USA Casual network has experienced the most rapid growth, benefitting from increased 7 day conversion rates. On desktop, conversion increased by +44% in July compared to June, while mobile conversion rates also saw an uplift of a quarter. These increased conversion rates boosted total revenue on the USA Casual network by +26%.

Meanwhile the company has seen revenue from first time subscribers grow by +12% compared to 6 months ago in the UK, where White Label Dating boasts a third of the Adult population in their database. Total revenue has also increased by +11% per day in Australia.

White Label Dating power fully-branded online dating sites for affiliates, entrepreneurs and media brands. With a network of over 1,700 international partners, the multi-award winning platform operates in all English-speaking territories including the UK, USA and Australia. The company also has an industry leading team of 11 account managers and offers custom design resource and financial analysis for high revenue generating partners.

Steve Pammenter, CEO of White Label Dating, comments:

“Our Casual network is performing exceptionally well at the moment. Our dedicated CRM team have had a huge positive impact on customer engagement; we regularly send campaigns encouraging members to upload photos – our most recent resulted in a +40% increase in photo submissions, followed by an additional campaign which subsequently increased same day conversion rate by +17%.

“We’re very pleased with the positive effect of these changes on our revenues and conversion rates and we’ll continue to make improvements to further boost growth in this network.

“Our highly customisable platform, with advanced niching functionality, allows us to provide our partners with low cost traffic and high conversion rates. We take care of the software, customer care, payment processing, database and community engagement, allowing our partners to focus solely on driving high quality traffic to their sites.

“We’re currently offering all new partners a 100% revenue share for the first 3 months when you get in touch quoting CASUAL*. If you’re interested in benefiting from our high converting network, get in touch by emailing [email protected] today.”

NB: White Label Dating also offer high converting premium members area spots for those wishing to buy traffic. Anyone who’d like to learn more about this opportunity should contact [email protected].

– ENDS –

*Terms and conditions apply.


Launched in 2003, White Label Dating offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media and Dennis Publishing as partners. White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest. is part of Venntro Media Group. The company has received a collection of accolades including fastest growing company in the South East, UK, in the Deloitte Technology Fast 50 and Deloitte Technology Fast 500 EMEA (2010-2014), highly ranked in The Sunday Times Virgin Fast Track 100 (2010-2014) and the European Media Momentum Top 50 (2011- 2014).

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