Blog – Case Study


Learn how one entrepreneur used his digital marketing skills to grow his online dating network to house 200+ location-niche sites.


Andy Hammonds, owner of Bright Day Ltd, first became a White Label Dating partner in 2008. After meeting his partner on an online dating site, Andy’s love affair with the dating industry began. As a Business Analyst and Consultant for web startups, Andy’s online expertise made the white label model ideal for utilising his existing skills. Andy started his dating portfolio as a high revenue generating side hustle.  After nine months, and achieving considerable return on his investment,  Andy launched Bright Day Ltd and dating became his full-time day job. 

Launch and expansion 


The first site Andy launched was A niche dating site catering for single parents, the site was instantly a success. Since then, Andy has gone on to launch over 250 sites on the White Label Dating platform.

In 2013, Andy launched SinglesNear.Me, capitalising on the dot.anything domains and White Label Dating’s advanced postcode search functionality which allows members to connect with people in their local area. With acquisition costs low for niche sites and more targeting opportunities available, the SinglesNear.Me brand was well placed to provide its members with a targeted online dating experience. Typically, the more targeted the site, the lower the acquisition cost and the higher the conversion rate – meaning higher revenue Label Dating collaborated with Andy to pioneer the expansion of SinglesNear.Me across the UK, Australia and the USA. To this day, Andy works closely with his partner manager to test price points to ensure maximum subscription uptake, as well as to frequently update and refresh a successful cross-registration strategy across his portfolio. Cross-selling is a free on-site method that ensures increased ROI by offering  members an alternate niched dating offering if they don’t subscribe on the original site that they join. 

White Label also supports Andy with advanced website hosting and SSL certificates through the use of our WLD Design Tool. We offer all Partners access to this, including free hosting and SSL. The tool encompasses a large number of fully responsive tried and tested dating templates ready to populate with content, colours and images. Andy ensures he is using this free tool to it’s maximum potential giving him more money to invest in his traffic acquisition. 

Using the free Design Tool and the White Label Dating platform, Andy has thrived in launching sites optimised for desktop, mobile and tablet use, allowing him to fulfil the demand for mobile dating globally.


SinlglesNearMe -D-T-M

The numbers

Andy’s portfolio now boasts over 250 sites across seven international territories. His portfolio is a prime example of how to develop a healthy portfolio with a variety of sites in different networks, using different  traffic sources. Andy’s online marketing expertise and dedication to his portfolio and online trends are undoubtedly what makes him such a successful dating affiliate.

Sites across
seven territories
250+ location
niched sites


I’ve now been running my dating sites on the White Label Dating platform since 2008. After nine months of working with them, my sites were doing so well that I managed to leave my job to work full time on my dating business. I now have multiple sites in the UK, Ireland, Australia, USA, Ireland, New Zealand and South Africa.

The White Label Dating team have been fantastic in building and maintaining a superb dating service which they’re constantly improving to help us stay ahead of the competition. They handle all the techy stuff, the customer care, and member retention, as well as working with me to ensure my business continues to grow. It’s a great partnership.


Our take

Running an online dating business is the perfect venture for any aspiring entrepreneur with digital marketing skills. Andy is testament to that. By utilising his existing knowledge of digital, he successfully built a recession-proof business that continues to grow.

Andy’s extensive portfolio, with a number of high-performance niche sites, demonstrates the potential that online dating holds for online entrepreneurs, marketers and affiliates alike. We’re excited to see Andy’s portfolio continue to thrive as he builds his team at Bright Day Ltd to further enhance his dating revenues.

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