Blog

Product updates, mobile dating and charity work

The team at White Label Dating® have been busy as ever working on new product developments and sourcing new insights to help you grow your dating business.
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NEW BLOG SERIES: PRODUCT UPDATES

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We know that knowing what’s going on with our platform is important to you. That’s why, at the beginning of the month, we launched a new product update series on our blog.

Every fortnight Jen Woof, Senior Project Manager at White Label Dating, will be blogging about what our development team are working on to enhance our platform and enrich both user experience and revenue.

Our Development team work using Agile development processes, which give more opportunity for feedback throughout a project’s lifetime and allow for faster delivieries. You can find out more about how it works in our post about our Agile transformation.

In case you missed the first two posts, here’s a recap:

If you have any questions about the latest product updates, please get in touch with the Partner team.

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MATTHEW PITT TALKS MOBILE DATING

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Matthew Pitt, Operations Director at White Label Dating spoke to Mobile Entertainment Magazine about how to increase mobile conversions for your dating business earlier this month.

In Matthew’s article, he discussed how traditional online dating services such as those operated by White Label Dating will have a longer lifetime than newer apps like Tinder, which seek to gamify online dating;

“We know from experience that dating sites offering consumers a longer-term solution, with greater depth of service, consequently have high member retention rates. Whilst mobile rules the dating market, the most successful sites are those that offer consumers a level of choice across devices.”

To read Matthew’s article in full, click here.

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ANNOUNCING OUR NEW NOMINATED CHARITIES FOR 2014

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Today our parent company, Global Personals, announced our new nominated charities for 2014.

As part of our Global Giving scheme, we’ll donate 1% of profit to these local charities at the end of the year, with our team also committing tocontinued fundraising throughout the year.

The charities we’ll be supporting are:

To find out more, check out the Global Personals blog.

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THANKS FOR READING!

If you have any questions about the topics covered in today’s newsletter, get in touch.

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