Our latest product update will help you monitor the quality of your traffic sources, so that you can optimise your campaigns and maximise your marketing spend.
VERIFICATION REPORTS AVAILABLE IN CAMPAIGN TRACKING TOOL
You can now see your site’sverification rate by traffic source in the Partner Portal via the Campaign Tracking tool.
The reports are available atsource, campaign and keyword level; use the data to optimise your campaigns and achieve a better verification rate by testing different traffic sources. Historical verification data is available from 25th February 2014.
WHY THIS IS IMPORTANT AND HOW TO USE THE NEW DATA
Why your verification rate is important
As you know, every member who signs up to a site on the White Label Dating® network will recieve a verification emailasking them to confirm their email address. It’s really important that each of your sites has a high verification rate so that our CRM team can send regular communications to your members, prompting them to visit your site and/or upgrade.
How to use this data
If your verification rate for traffic from a particular source is very low, it could be an indication that the source is sending you low quality, non-converting, traffic.
When you’ve identified this, it may be time to pause your spend on that particular source. This data will also help you to allocate your marketing budget, placing more spend on sources that lead to a better verification rate.
If you have any questions about how to access or use the verification report, please get in touch with the Partner team today. We’re here to help.