Make sense of your mass data to find your diamond in the rough

Yesterday, Dave Adams, White Label Dating’s Head of Business hosted our second webinar of the summer on how to help partners shape their acquisition strategy through finding danger areas, highlighting success areas and identifying opportunities within their campaigns.

Following the Partner teams recent focus on analysing Partner’s dating portfolios with the aim of reducing costs and maximising profits, in yesterday’s webinar, Dave showed you how to make sense of your mass data by utilising pivot tables. Pivot tables are crucial in allowing you to transform thousands of rows of data (that are impossible to analyse) into opportunities within your campaigns to help optimise your traffic and grow your revenues!

This webinar will show you:

  • How to manage mass volumes of data using pivot tables
  • How to transform your campaign tracking data to find opportunities to grow revenue
  • How to shape your acquisition strategy by drilling down into your data
  • How to use filters to search for danger areas within your marketing campaigns
  • How to find success areas to guide campaign growth

Our webinar is now available to watch on-demand. You can access the on-demand recording here. Alternatively, check out our YouTube channel to find the full recording.

If you need campaign guidance or help building pivot tables to interpret your data, get in touch with your account manager or reach out to [email protected] today!

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