HOW TO INCREASE CONVERSIONS: THE BASICS
If you’re new to building a dating brand, or simply need a refresher, our guide to improving your member conversion rates is essential reading. From experience, we know that poor conversion rates are typically a reflection of low quality traffic.
In short, if you want to improve your conversion rate, you should improve the quality of your traffic and create clear ads that accurately describe thedating experience you’re offering. If you create ads that suggest your site is ‘totally free’, members are unlikely to want to upgrade. Use the Campaign Tracking tool in the Partner Portal to optimise your campaigns by testing different traffic sources.
For a smooth customer journey, ensure your landing page and ads have consistent imagery, designs and messaging. Always endeavour to approach customers in a way that’s relevant and clear.
DRIVING ENGAGEMENT THROUGHOUT APRIL
Throughout April our comms team aligned a number of offers with international, national and local events. The timely global Easter campaigns boosted the number of members online by an impressive 120%. There was also a 30% increase in upgrades during weekend’s time-limited discount campaign.
For the remainder of the month, promotions targeted country-specific events. Members across Australia and New Zealand enjoyed a free read and discount combination for ANZAC Day. The campaign successfully resulted in a 40% uplift in activity and a 20% increase in upgrades, while several free read sessions across US networks also doubled the number of members online. All in all a great month for our comms team!
PARTNER OF THE MONTH: SIMON ALDOUS
Simon has seen real growth across his portfolio in the first part of 2015, after working closely with hisPartner Manager, Whitney.
Within his portfolio of sites, Simon has two keyword-rich domains that achieve strong organic search rankings. In addition, he also has a solid PPC strategy in place; this successfully complements his SEO activity and enhances the strength of his keyword rich domains. Simon also recently refreshed his cross-selling strategy and implemented new banner ads, boosting his ability to monetise unconverted members. In just six months, the number of registrations across his portfolio increased by 65%!
By continuously optimising and reviewing his campaigns, Simon achieved an 81% increase in initial revenue alone, compared to his performance just six months ago.
Congratulations Simon, and thank you for all of your hard work and commitment to date!
THANKS FOR READING
If you have any questions about today’s newsletter or how to grow yourdating business, get in touch today.
PR & Communications Executive
White Label Dating®