London, 22nd December 2015: Radio group Communicorp One chose White Label Dating to power their first fully-branded online dating site for Ireland’s largest independent radio station, Today FM, the company announced today. The partnership will serve as a proven third party revenue stream for Communicorp One, as well as an engaging extension of the Today FM brand.
The new online dating site, ‘Koort.Me’, will aim to provide its members with an authentic Irish dating experience, filling a gap in the Irish online dating market. The radio station will advertise its new dating site to Today FM’s weekly listenership of 903,000 engaged consumers in a heavyweight on-air promotional campaign. This will be complemented by display advertising campaigns and promotion on branded social media channels.
White Label Dating has a network of over 1,700 international partners and is the largest third-party revenue generator for a number of the UK’s major publishers. Existing partners include The Independent, The Evening Standard, Global Radio and Bauer Media. The software provider takes care of the dating software, payment processing, customer support, hosting infrastructure and more.
Deborah Carpenter, Head of Solutions and Insights at Communicorp One, commented:
“As a personality driven station, it was really important for us to launch a brand that would resonate with our listeners and add value for our audience. White Label Dating’s wealth of experience made them the perfect partner for our first launch into the online dating market.”
Steve Pammenter, COO of White Label Dating, commented on the partnership:
“It’s great to welcome one of Ireland’s premiere radio stations as a White Label Dating partner. The launch of ‘Koort.Me’ is perfectly timed to enable Today FM to capitalise on online dating’s highest-revenue generating period of the year.”
“We look forward to working with Communicorp One and watching their online dating division grow.”
If you’re interested in launching a dating site for your radio station, get in touch with the White Label Dating team by emailing [email protected].
Launched in 2003, White Label Dating offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media and Dennis Publishing as partners. White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest.
WhiteLabelDating.com is part of Venntro Media Group. With annualised revenues approaching £50 million, the company has received a collection of accolades including fastest growing company in the South East, UK, in the Deloitte Technology Fast 50 and Deloitte Technology Fast 500 EMEA (2010-2014), highly ranked in The Sunday Times Virgin Fast Track 100 (2010-2014) and the European Media Momentum Top 50 (2011- 2014).