It certainly ‘tis the season’ for starting afresh and meeting new people, with traffic to the WhiteLabelDating.com platform at an all time high and keeping our moderation team incredibly busy – they approved over 1.1 million items in December alone!
The beginning of the year is always a good time to reflect on the past 12 months and decide on the changes and improvements that will shape 2014 into a cracking good one! We have asked some of the team to provide business resolutions worth keeping in 2014, to help you have your best year yet…
MAXIMISE YOUR REVENUE POTENTIAL
Increase your LTVs and Cash-per-Sub-per-Day by optimising your price points accordingly. Think strategically about custom payment bands (that can be set up by a member of our team), audit your current price points, plus set up rate card tests on your top sites where applicable. Kabs Ghale, Senior Partner Manager.
MOVE WITH THE TIMES
Don’t think that because something worked one year ago, it will work the same today. 12 months ago mobile usage on online dating sites was 20%. It’s now in excess of 35%! Ensure your marketing and dating sites are mobile friendly. Google update their algorithms at least twice a year so follow updates on their blog and also news on Search Engine Land. Don’t get left behind! Dave Adams, Partner Manager.
UNDERSTAND DATA- AVAILABLE AT YOUR FINGER TIPS
After adding further reports to the Partner Portal in October, there are now insights that you may never have explored previously- ask our team for advice on the reports and the kinds of data you should be regularly analysing. With the dating market ever-evolving, you need to start looking outside of the day-to-day top line metrics and start interpreting data that will determine your next and best business decisions. Lauren Barnes, Head of WhiteLabelDating.com.
EXTEND YOUR BUSINESS!
Make sure you have an extensive cross-reg strategy to help you monetise your members further. This is crucial to utilise your portfolio and get the best ROI. General to Adult, Adult to Niche, Niche to sub Niche….the list goes on. The world is your oyster! Sarah Iles, Partner Manager.
PLAN AHEAD
Create a strategic marketing plan for the next 12 months, working towards achieving consistent growth, month-on-month. The plan should include marketing spend and potentially launching new sites. Set a revenue target for 2014 based on 2013 performance and the percentage growth you want to achieve. Tamsin Boughey, Partner Manager.
THANKS FOR READING!
Do get in touch with the team if you would like to discuss any new ideas for 2014 and don’t forget to join us on Facebook, Twitter and Google+ to keep up with the latest news and developments.