MAY COMMS INCREASE CONVERSION BY 50%
With the birth of Princess Charlotte, bank holidays in the UK and Ireland and Cinco de Mayo in the US, May presented plenty of timely opportunities to drive members back to the platform.
Our combination of targeted offers across the month:
- Boosted member engagement by more than a third
- Increased activity levels by 130%
- Resulted in an uplift in conversions of around 50%
HOW TO AVOID COMMON REMARKETING MISTAKES
Remarketing is effective in recapturing visitors who visit your site and then leave without converting.
Whether it’s failing to include a conversion pixel, targeting customers that will never convert or using a ‘one size’ fits all approach, it’s easy to make common mistakes that limit the success of a campaign.
REMINDER: UPGRADED URLS DEADLINE – 1ST JULY
From 1st July, Google will change the way that you input tracking information to your ad URLs with a new feature called ‘Upgraded URLs’.
The new feature is designed to help you gather additional tracking data and to make it easier to manage URL tracking updates.
To avoid any disruption or loss of tracking data, we recommend that you update your existing URLs before 1st July. If you take no action before this date, your ads will go into review and you could lose some of your tracking data.
If you have any questions about how to optimise your remarketing campaigns or need help with upgrading your URLs, get in touch with the partner team today. We’re here to help.
All the best,
PR & Communications Manager
White Label Dating®