Whilst the UK dating market continues to mature with awareness growing, revenue from online dating is better than ever before. However, competition in the UK market is high which can make advertising expensive as different site owners fight to secure keywords.
Having originally launched into the South African market just over a year ago, the growth that we’ve experienced in this territory far exceeds any expectations that we had. In the past year alone, the number of full paying members on the platform has increased by 275.69%. Following steady growth we recently introduced a number of changes on the platform to tailor it for the audience, including imagery, currency, localisation of copy etc.
These improvements were also rolled out as part of the CRM programme to ensure that the members experiences on the sites are truly authentic, intended to increase conversion.
“full paying members have increased by 275%”
Following the introduction of the improvements to the platform, we were pleased to introduce a bespoke seasonal communications plan to send comms focussed on the South African seasons, national and cultural holidays.
In the past 2 months alone since introducing these changes, revenue generated on the South African network has increased by 15.21% whilst 7 day conversions have increased by 21.43%, proving that there’s never been a better time to be driving traffic to these sites.
“revenue has increased by 15%, 7 day conversions have gone up by 21%”
If you don’t already have a site set up on the South African network, speak to one of our Partner Managers today to see what opportunities this could present you with.
Should you already have a site set up in South Africa, feel free to give us a call to discuss how you could be driving more traffic to your site. With the platform converting better than ever before, more traffic = more revenue!
B2B Marketing Manager
White Label Dating