A day in the life: Sarah

In the latest instalment of our takeover series, we asked Partner Manager, Sarah, to keep a diary of a day in her life. Here’s a breakdown of what Sarah got up to…


I manage all White Label Dating media partners. 90% of these partners are based in London, I try to spend at least one day a week in our Covent Garden office to meet with them. We’ll look at recent results, marketing campaigns and site design. That means my day starts with a train journey!


We’ve been working with Bauer Media for many years now. We also partner with H Bauer who have launched dating sites for Take a Break, Bella, Spirit and Destiny Magazines. I meet with H Bauer once a month to discuss how their sites are performing and to put plans in place for the coming months. Today we’re talking about Christmas ad campaigns, believe it or not!


After my meeting, I head back to the office for a bit to soak up the amazing rooftop views over London.


Next, I’m catching up with our Head of Legal, Selina, to discuss the contract for one of our newest media partners!


Next stop is a working lunch with Jess, who is PA to the Board, and Selina. There are some amazing places to eat in Covent Garden and today we have chosen Polpo!


Last stop of the day is a meeting with one of our long standing partners, Global Radio. We recently relaunched the Smooth Singles site with a new design. We’re now checking out some of the early results and refreshing ad campaigns in time for Christmas.


It’s important for me have a good understanding of the brands I work with. After my meetings, I was able to have a quick tour of the Smooth Radio studio!  That’s it from me for today. I’m now heading back to the office finish a few final bits before going home.

Sarah Collage

Check back in with us next time to see behind the scenes at White Label Dating!

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