Generate High Returns for a Low Cost with our Casual Dating Niche
This niche provides a safe, private and secure online environment for users of all ages, who are seeking informal or short-term physical and emotional relationships with like-minded singles.
Our long-standing casual niche was established in 2003 and continues to support our partners to generate a high ROI from their dating portfolios, by connecting like-minded singles with a range of casual interests. This niche offers high upgrade rates, as well as double monetisation opportunities for our partners when paired with our other niches.
The casual dating niche has hundreds of thousands of new active, highly engaged members entering the database each month.
A number of on-site features, such as Encounters and diary entries, ensure that engagement is high. This increases upgrades and lowers termination rate.
Greater Revenue Per Member
Partners running dating sites on our casual niche are able to further monetise members through effective on-site and email cross-sell campaigns.
These encourage members to explore another site within a partners' portfolio for no additional cost to our partners. A casual dating site is a high converting source to cross-sell mainstream niche traffic to.
Low Acquisition Costs, High Returns
Partners are able to drive traffic to casual dating sites with a fairly modest budget as casual dating traffic is often cheaper to acquire.
Partners can eliminate high costs that are sometimes associated with paid search. As well as optimised PPC campaigns, other profitable sources for this niche include SMS and the use of ad networks.
Operate in Lucrative Tier 1 Geos
Over 85% of the countries we power are Tier 1 locations. This means that they are the most competitive countries for our partners to generate a sizeable ROI.
What these places all have in common is that they are lucrative and people tend to spend money online. For marketers this is important and it is why they try to target these places as much as possible.