Welcome to our mid-monther- a round up of all the latest news and updates direct from WhiteLabelDating.com HQ…
BANK HOLIDAYS ARE COMING!
We are a bit spoilt here in the UK, as May plays host to not one but TWO Bank Holidays! A long weekend takes place next week with a Bank Holiday on Monday 27th May. But it’s not just us Brits – the USA will be remembering loved ones over the long weekend for Memorial Day, with Ireland having a Bank Holiday the week after on Monday 3rd June.
We often see a spike in dating traffic on a Sunday, and this often continues through the Bank Holiday Mondays. With our Comms team busy preparing campaigns, it’s vital that your dating business is prepared too. If you have any queries, do get in touch with your partner manager. They are here to help you!
GOOGLE ADWORDS – ENHANCED CAMPAIGNS
You may remember that a little while ago we ran an update for you on Google’s ‘Enhanced Campaigns’ launch, the latest upgrade to Google AdWords, dubbed the first step to improve and simplify online marketing in order to effectively target multiple devices.
All Google AdWords campaigns will move over to Enhanced Campaigns imminently. In order to avoid any disruption to your current campaigns, it’s essential that you ensure all campaigns are moved over to the new tool as soon as possible. To read more about this update, head over to our blog. If you need any help, get in touch with the partner team who will be happy to assist.
USER EXPERIENCE – BEHIND THE SCENES
Our well-established and long-standing User Experience (UX) team work continuously hard to provide new and innovative updates and launches for the WhiteLabelDating.com platform. Rarely does this accomplished bunch shout about what they do or how they do it; so we asked Head of UX, Peter Lambert, to give as a glimpse behind the scenes.
The User Experience and Development teams are working on some new product enhancements that you will start to see appearing over the coming months. We’re very excited about these changes; there’ll be some new features and some key improvements to our existing core functionality. Stay tuned to the newsletters for further announcements!