Launching your first White Label Dating site: the basics

Before you can launch your first site on the White Label Dating platform, there a few things you need to do first. Remember, it’s absolutely free to set up a site.

Buy a domain name

First things first, you need to decide on your target market. Then you can go ahead and purchase your domain name. Choosing the right brand and domain is important when setting up your first site. If you get the domain right, the opportunities for growth, expansion and higher revenue generation are much wider.

To learn how to choose your market and your domain, read our essential guide to domains here >>>

Set up a CNAME

When you’ve purchased your domain, the next step is to set up a CNAME record, which is a way of pointing a domain name to a platform like

Follow this link to learn how to set up a CNAME >>>

Design and build a landing page

Your landing page is the most important component of your site, so make sure you allocate resource to designing and building one.

When designing your landing page, you’ll need to include some specific pieces of code which will plug into the White Label Dating platform; these will allow you to use the registration form, login form, search widget and latest member feed. All of these can be customised by a designer and can be downloaded here.

Read our guide to landing page optimisation and check out some examples >>>

Design a logo and site and email headers

So that you can customise your dating site inside the application and ensure that all of the bespoke email campaigns our comms team send to your members are fully-branded, you’ll need to provide a site header, email header and mobile logo to apply to the White Label Dating template. These should match and complement your landing page.

Your logo must fit specific mobile asset requirements so that you can brand your mobile site. The dimensions of these assets along with some examples can be found here.

Allocate a marketing budget

As soon as your first White Label Dating site is live, it will be time to start marketing! We’d recommend that you allocate a marketing budget for your first three months of trading before you set up your site.

If you’re wondering how much you should budget, you need to be prepared to invest in marketing your site in order to see a good return and to optimise your traffic sources. We’d recommend setting a test budget of between £2,500 and £5,000 per month for your first three months.

When you have all these components, you’re ready to start building your first site in the Partner Portal.

Remember if you need any help setting up your site or advice on how to market it, the partner team are here to help. Get in touch with us here.

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