Blog share insights on AU dating market at iDate Sydney

London, UK, 1st November,, the award-winning dating software and services provider, today announce their market-leading results in Australia ahead of industry conference iDate Sydney, where the company will be exhibiting and presenting their findings.’s presence in Australia is particularly poignant, given the continuing rapid growth of the Australian dating market. This is a market still monopolised by larger, more established dating sites that historically has deterred new dating start-ups from successfully entering the territory.

However, with the influence of disruptive technologies like the white label model, dating start-ups can now compete, succeed and make money from online dating in Australia. Evidence of this lies in the success of partners like AU, who have seen impressive revenue growths of over 539% in the last twelve months. Operations Director, Matthew Pitt, will be sharing the secrets of how dating start ups can successfully enter this market in his iDate Sydney session, ‘Eating the Big Fish – Methods to Compete with the Leading AU Dating Sites’, on Friday 9th November at 1.30pm.

With over 15 years’ digital experience, Matthew is an authoritative voice in the online industry and will be using real-life AU case studies to identify the key tools  and strategies necessary for launching a successful Australian dating site. will also be exhibiting at the event.

The company, who have been the recipient of the prestigious iDate Award for ‘Best Dating Software Provider’ for the past three years in a row, have rapidly expanded into Australia in the past 12 months and their Australian network now powers over 500 sites.

To arrange a meeting at iDate Sydney or for more advice on your Australian dating start-up, please contact [email protected].

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Launched in 2003, offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media and Dennis Publishing as partners. provides the dating software, membership database, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest. is part of Global Personals Ltd. With annualised revenues of £46 million, the company has received a collection of accolades including fastest growing company in the South East, UK, in the 2011 and 2010 Deloitte Fast 50 and the Deloitte Technology Fast 500 EMEA, won Digital Business Of The Year 2010, highly ranked in The Sunday Times Virgin Fast Track 100 (2010, 2011) and the European Media Momentum Top 50 (2011, 2012). has also won ‘Best Dating Software Provider’ for the last three years at the industry awards, iDate.

PR Contact:
Louisa Muhsin
[email protected]

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