Matthew Pitt gives his take on the ‘State of the Industry’

Since its launch in September 2013, has quickly become the go-to source for news, interviews and statistics from the world of online dating. In January 2014, they released their first quarterly report, providing a snapshot of the industry over the last year, as well as forecasting trends for the year ahead.

 Among the online dating industry’s leading executives interviewed as part of the report, Matthew Pitt, Operations Director at White Label Dating®, reflected on a successful 2013 for the company:

“For White Label Dating, 2013 has been a landmark year of sustained growth. We surpassed £50 million in annualised revenues and welcomed our 20 millionth member on Valentine’s Day. We also hit the 30 million member mark on 11th December. What’s more, our international expansion has further accelerated. We built on our success in Australia, using the same strategy to grow aggressively in the US. In all, it’s been a really successful year for us and we’re very excited about the projects we have lined up for 2014!”

Pitt also identified some of the upcoming challenges and opportunities that come with recent technological advances:

“The dating industry is well placed to be data rich, but the challenge (opportunity) lies in transforming rational data insights into a valuable, emotive and rewarding user journey. With the emergence of a number of new technologies, the dating businesses that master the art of data usage will be the dating stars of tomorrow.

“Mobile payments, whilst in their infancy, will continue to evolve. Ease of use through one-click billing will be key. The high fees still charged for direct carrier billing are a primary factor slowing mobile payment adoption for businesses. Those who combine ease of use with fees, more in line with those charged by credit companies, will see rapid take-up.”

The report comes highly recommended, really encapsulating online dating’s accelerated growth over the past year. Click here to visit and read the full report.

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