We’ve seen USA conversion rates climb consistently since the beginning of 2016 and as a result, we experienced our highest USA revenue day on record on Sunday 13th March!
Seeing such strong growth outside of online dating’s busiest season is highly encouraging. The USA is online dating’s biggest market and we’re thrilled to be growing so consistently. On Sunday 13th, the number of new paying subscribers increased by 21.7% across the territory, resulting in an impressive 67.6% increase in total revenue!
This growth comes as a result of heavy investment in the territory and a strategic focus on the highest performing locations and niches. The USA division now includes a wide range of partners such as Alaska Dispatch News, San Diego City Beat, Los Angeles Newspaper Group and Paranormal Date.
Sunday 13th March was a record high and we’re confident that our high converting platform will continue to beat more records highs throughout the year!
*All figures are in comparison to the average day in 2015.