With the summer holiday season coming to a close, we began to restructure our comms campaigns last month to make them feel a bit more Autumnal. We sent out a variety of top performing offers and engagement campaigns in September – keep reading to find out the results.
Between the 15th and 18th of September, we offered a discounted rate on our full memberships in all networks and countries. This contributed to a 25% increase in upgrades during this period and a 63% increase in re-initials.
Q&A prompt for members
On the 20th of September, we sent out a Q&A prompt to everyone in our Mainstream networks to encourage them to fill out all the questions on their profile. This increased answer submissions by an impressive 37%.
Free read opportunity for basic members
On the 24th of September, we allowed all basic members to read the messages in their inbox for free from 6pm until midnight (local time). This increased peak members online by 100% and the number of free first messages being sent by 200%!
Poetry Day diary entry incentive
To celebrate National Poetry Day, we gave away a three month membership to our favourite poem written in a diary entry. Diary entries are a great way for members to engage with other singles on the sites and lots of members love them. The campaign increased diary entries by 10% and mostly from members who hadn’t written a diary entry before.
End of month discount offer
Of course, we had our end of month discounted membership offer. This ran between the 28th of September to the 1st of October and was sent to basic members in all networks and countries. This contributed to a 32% increase in upgrades during the set period and a huge 72% increase in re-initials.
As Christmas starts to loom, we’ll be making sure our comms campaigns are themed and ready to tackle the busy period post Christmas! As the next couple of months go by, we’ll be creating more seasonal campaigns so keep your eyes peeled.