May comms round up

With two Bank Holidays falling in May, the comms team have had a busy month preparing campaigns to increase engagement across the platform. From Eurovision themed campaigns to Mid-May offers, here’s a round up of our May campaigns.

Q&A prompt

On May 11th across all of our Mainstream networks, we sent out a call for members to fill out more details in the Question and Answer section on their profile. We highlighted how quick and easy it is to fill out and how this additional information will help compatible members to find one another faster. As a result, we saw a 76% increase in ‘Answer’ profile submissions.


Mid-May offer

Over the weekend, between May 13th and 15th, we offered a discount on full memberships for members in all networks and territories. The campaign highlighted which features members could unlock by upgrading and included a discount code to get the ball rolling. The offer increased upgrades by an impressive 25%.


Eurovision themed campaign

To celebrate the Eurovision Song Contest on May 14th, we sent out a Eurovision themed featured members campaign to the UK General network. The email campaign increased the click rate by 65% in comparison to the usual design.


Photo upload incentive

We sent out a prize draw offer that put members in with a chance of a winning a month’s free membership across all networks on May 18th. To enter, all members needed to do was upload a photo. This increased photo uploads by 20%, with a 30% increase in better quality photos.


Introductions prompt

On May 22nd, across all networks and territories, we sent out a reminder to all members to send an Introductions message. The campaign included a link for members to go straight through to the homepage to send the Introductions message. The prompt increased message submissions by a huge 100%!


End of May free read and offers

As the end of the month, the Bank Holiday and pay days neared, we ran a Free Read session on May 26th and discounted memberships for all members on May 27th in all networks and territories. The Free Read lead to a 91% increase in peak members online and a 33% in new paying subscribers.


As summer officially begins in June, the comms team are working hard to create seasonal campaigns to increase activity across the platform. Keep an eye out for lots of fun new campaigns coming up this month!

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