March’s Partner of the Month

We’re pleased to announce that March’s Partner of the Month is Plenty More Fish!

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For a number of years, Plenty More Fish benefited from high converting landing pages across their portfolio, which enabled them to build one of the best performing brands on the White Label Dating platform. The PMF team’s mobile/desktop traffic split had been shifting for a while, before they found that the majority of their traffic was coming from mobile devices late last year. As a result, the PMF team trialled a new, more mobile friendly responsive design to see whether it would better cater to the high volume of mobile traffic on their site.

The new designs saw the Plenty More Fish click-to-registration rate double! Following the success of their trial run, Plenty More Fish sat down with their Partner Manager, Seb, and the White Label Dating design team to discuss how to take their current high converting design and bring it up to date. After working together closely, the new designs went live across the Plenty More Fish portfolio in just four weeks.

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Their performance to date has been extremely positive and shows the impact that a design refresh can have on an already strong performance.

Congratulations Plenty More Fish!

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