This month, WhiteLabelDating.com Partner Manager, David Adams, shares his tips for monetising your traffic by tailoring your sites. Plus, find out who has been crowned October’s Partner of the Month…
DAVE’S TOP TIPS
TAILOR YOUR LANDING PAGE
Different traffic sources require different approaches to the design of your landing page, in order to be effective. To effectively monetise your traffic, you need to design different pages for different traffic sources.
If you focus on attracting the majority of your traffic from boosting your organic rankings, it’s essential to ensure that you’re creating relevant content for the landing page. Whether your site includes a blog or a dating tips section, make sure to include content relating to these pages on the landing page, and make sure that the content itself is relevant and informative.
In comparison to landing pages optimised for SEO, pages attracting paid search content need to follow a contrastingly sparse format. You need to ensure that ultimately the user only has one option when they arrive on the page – registration. Don’t pile on alternative content that could draw their attention away from filling in the registration form.
CREATE A PORTFOLIO DESIGNED FOR CROSS SELL
If you have a strong brand concept, it’s a good idea to build your portfolio of sites around it. Creating location based sites is a good start. When these sites are established and you’ve developed a strong member base, you can think about creating more niche sites tailored to location. This gives you the opportunity to further monetise your traffic whilst keeping members within your own portfolio, thus maximising your revenue and lowering your CPAs.
KNOW YOUR AUDIENCE
WhiteLabelDating.com has active databases in seven different territories, with each offering unique niches. What might work on a UK site may not necessarily work for a site in South Africa. When expanding internationally, it’s important to consider the following:
- Use phraseology to the country that you’re targeting, in order to engage with your audience
- Research the local economy so that you can tailor your price points accordingly
- Localise your PPC campaigns to incorporate slang from the country that you’re targeting
If you have any queries or would like some help with implementing the above ideas, your Partner Manager will be happy to help you. Get in touch today!
PARTNER OF THE MONTH
Congratulations to Brian Kirby who is WhiteLabelDating.com’s Partner of the Month. Brian has focused his efforts in driving traffic to the Irish adult network and has seen some great results with a +47% increase in basic registrations and a fantastic +105% in revenue growth, month-on-month. He stays in regular contact with his Partner Manager and is always open for trying out new ideas. Well done Brian!