Congratulations to Bauer Media who is WhiteLabelDating.com’s ‘Partner of the Month’ due to the on-going improvements of their dating site portfolio that has seen revenue increase by 23% over September and October.
The sites that fall under the Bauer Radio section of the group are developing a brand new selection of ‘on-air’ adverts for each site and are preparing to take advantage of WhitelabelDating.com’s new niche facility over the next couple of months so that users will be able to have a regional experience that ties into the location-themed radio stations. They have also introduced a ‘featured member’ section and are working on a series of special offers and promotions.
Bauer Magazines have re-branded and re-launched FHM Dating to become FHM Single Girls that was supported by a big campaign announcing the updates and have also increased the level of content provided by the site. Meanwhile, Yours Dating is promoted in every issue of Yours Magazine with new content, featured members and success stories that recently included a wedding. Having a regular stream of new content has seen an increase of Yours Dating’s conversions by 9% in the last month.
Steve Pammenter, Director Of Partnerships, comments: “Bauer Media have worked incredibly hard to keep their portfolio of dating sites fresh and exciting in the market. They work closely with their partner manager and have regular meetings to make sure they are getting the very best out of the WhiteLabelDating.com service, which in turn has excelled the performance of their dating services”.
Wendy Shaw, Bauer Media’s Strategics Partnerships Manager, says:’WhiteLabelDating.com have provided all of the tools necessary for a selection of Bauer Media’s brands to become successful dating platforms. Online dating is becoming more socially acceptable by the day and we look forward to the continued growth in this market’.