Bauer Media launches new Love Island themed dating site with WLD

Multi-platform publisher, Bauer Media, launches a brand new dating site on the White Label Dating platform. 

Reaching over 25 million consumers in the UK and operating across 15 countries, Bauer Media is Europe’s largest privately-owned media group. With a strong presence across TV, radio, offline and digital, Bauer Media state their focus is on deep consumer insight and instinct.

Since Bauer Media partnered with White Label Dating back in 2010, they have launched hundreds of dating sites across their magazine, radio and digital brands. They have explored dating-themed brand expansion for some of their top-selling magazine titles to grow revenue generation sources and more recently have worked closely with White Label Dating to launch a ‘Love Island’ themed site to help singles find love this summer.


WLD has helped Bauer to launch Coupling Up to grow their dating revenues through radio advertising after historic success with their other radio promoted sites. Sites on the WLD platform allow members to feel a connection and effectively couple up through a variety of on-site features including ‘Encounters’ (a fun feature which allows members to make quick matches on the site).

Since its launch, Coupling Up has rocketed into the top 20 sites for UK General. With plans to establish itself amongst the top 10 sites in the near future and competing alongside some of the most established brands.

Free to register for all, members are able to create a bespoke profile, add a variety of photos and search for other members by location. There are also other premium features across the platform.

Creating sites with WLD is fast and easy – we’ll support your set-up and get you making money in no time!

If you’re interested in finding out more and would like to set up your own fully branded dating site, get in touch with [email protected] today.

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