10th November 2020

Our brand new Over 50s lifestyle dating niche is now live!

This niche provides a truly unique dating experience for users over 50 years old who are looking for a safe, secure online environment which is designed around the specific needs of those with more life experience.

17th November 2020

We've enhanced our Search Tool and added Saved Searches

We've improved the user interface and the user experience of our on-site search tool so that members drive more on-site engagement, ensuring our partners generate the highest ROI possible from their dating traffic.

3rd November 2020

Monetise your unsold, remnant ad inventory during lockdown

Monetise your unsold, remnant ad inventory during the Covid-19 lockdown and take control of the future of your business, by growing a long-term, highly profitable, guaranteed revenue stream with an excellent ROI.

29th October 2020

Improve your site with our new AI powered Logo Maker

Need a logo for your White Label Dating website to improve your brand and site's user experience, but don’t want to break the bank? Easily make a professional logo, with our new AI-powered logo maker.

Earn up to 100% net revenue share with White Label Dating

We help affiliates, entrepreneurs and media brands create their own dating sites and generate industry-leading revenues and profits through our world-leading online dating platform. Simply market your site - we do the rest.

Join more than 48,000 partners like you

What can White Label Dating do for you?

Simply - you market your site and we take care of everything else.

Shared Database

Pre-populated member database containing over 59 million registrations ensures your traffic has the best opportunity to convert straight after registration.

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Industry-leading Revenue Shares

Earn up to 100% net revenue share - then up to 80% guaranteed - as part of White Label Dating's rapid growth revenue share scheme.

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The Original White Label Provider

Sites running on our award-winning platform have generated over $390 million since 2003. We’re the platform of choice for the world's best dating affiliates.

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Award-winning Account Management

Dedicated Account Managers with market-leading expertise in building and growing dating brands at your disposal, 7 days a week, to offer strategic support.

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Zero-set up costs

Fair and transparent revenue sharing model meaning it’s in our best interest to actively support your growth.
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Strong tracking compatibility

Use your own external pixels to track the performance of your campaigns across a number of platforms.
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Customer support

In-house customer care team supporting members from registration through to conversion, with ongoing retention efforts.
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Industry-leading returns and LTVs

Reinvest profits confidently as new and repeat revenues grow month on month in all networks and territories.
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Fraud detection

We leverage third-party solutions for automatic bot prevention, as well as our own dedicated in-house manual activity.
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In-depth reporting and analytics

Instant access to real-time statistics, paired with bespoke performance reports to support traffic behaviour analysis.
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Grab your share of $366,007,311

generated by sites on the White Label Dating platform to date

75 million+

Registrations
400+

Active Partners
4,800+

Thriving Dating Sites

White Label Dating are the slickest and most responsive dating company we’ve worked with. The whole process has been positive; our account managers are helpful, fast and accommodating. They couldn’t have done more to support our brand.

Head of Commercial Partnerships, Reach
We get a good return from dating and it works well for our listeners. We’re running a lot of brand extensions - a dating product is a key part of that. When someone tells a friend they met the person of their dreams on our site, that’s great for us.

Commercial Manager, Global Radio