Software & Tech
White-label platforms, dev questions, integrations.
Geolocation and Proximity Matching
How to build distance based matching that is fast, private and accurate. Geohash, PostGIS and privacy patterns.
Virtual Gifts and Microtransactions in Dating: A Revenue Guide
Virtual gifts and microtransactions are an emerging revenue model for dating sites that can generate 15-40% of total revenue. Users buy virtual gifts...
Upsell Strategies That Work for Dating Platforms
Dating platform upsells add 20-40% to base subscription revenue when implemented correctly. The most effective upsells are boosts/profile promotion (30%...
Dating Site Revenue Calculator: Estimate Your Monthly Income
Use this calculator to estimate dating site revenue based on user count, subscription rate, pricing, and additional streams. A site with 50,000 users, 3%...
Dating Site Database Schema Patterns
Practical schema patterns for users, profiles, matches, messages and billing. Postgres and Cassandra choices.
Dating KPIs and Benchmarks Cheat Sheet
The KPIs and benchmarks dating operators need on one page. Updated quarterly.
Case Study: From Zero to 10,000 Paying Members
This is a real story (anonymised, timeline compressed). We interviewed the founder one year in and three years in. They started with nothing, made every...
Event and Experience Monetisation for Dating Site Owners
Dating apps are digital, but people still crave in-person experiences. The platforms making real offline revenue aren't charging for swipes. They're hosting...
Dating Multi-Brand Portfolio Strategy
How to run multiple dating brands profitably. Shared stack, distinct positioning, cross sell and LTV.
Photo Verification Systems for Dating
Compare Yoti, Jumio, Onfido, and in house photo verification for dating. Rules, costs and fraud reduction data.
AI in Dating: Features, Ethics and Operator Guide
Honest guide to AI features in dating platforms. Matching, moderation, profile coaching and the ethics operators must handle.
Dating Site Features Checklist: The 40 Essentials
The full feature checklist for a competitive dating site in 2026. Core, growth, safety and monetisation features mapped.
WordPress Dating Plugins Complete Guide 2026
Every serious WordPress dating plugin reviewed, with hosting, payments and scale limits. Honest pros and cons for operators.
White Label Dating App Solutions: Native, Hybrid, and PWA
White-label providers offer apps three ways. Native (separate iOS/Android code) is premium and slow - few providers offer it fully. Hybrid (React...
Dating App Analytics: What to Measure
The 20 KPIs operators track across activation, matching, messaging and revenue. Dashboards you can copy.
How to Build a Dating App MVP
A 90 day MVP plan for a dating app with real users. Scope, stack, launch and measure. Written by a 21 year operator.
Dating App Push Notifications: Strategy and Tech
The right push strategy lifts 30 day retention by 20 percent. Frequency, content, timing and tech stack for dating apps.
Dating App Onboarding Flows That Convert
The onboarding patterns that lift signup completion by 40 percent. Tested flows with examples from top apps.
Dating App Development: Build, Buy or White Label
Real costs, timelines and risks of building a dating app in 2026. Build vs buy vs white label compared by a 21 year operator.
How to Migrate Between Dating Platforms
Step by step migration playbook. User data, photos, billing, URLs and communication. Tested on real migrations.