Getting Started
New to running a dating site? Start here.
Dating Site vs Dating App: Which Should You Build First?
Should your first product be a dating site or a dating app? Cost, audience, monetisation, and growth implications of each, with a clear decision framework for new operators.
Pre-Launch Waitlist Strategies for Dating Sites
How to build a pre-launch waitlist that actually converts when your dating site goes live. Waitlist copy, referral mechanics, and honest benchmarks from real dating launches.
5 Biggest Mistakes New Dating Site Owners Make
The five most expensive mistakes new dating site operators make in their first 12 months. Drawn from 21 years of operator coaching, with practical fixes for each.
Private Label vs White Label Dating: What's the Difference?
The terms "private label" and "white label" dating are often used interchangeably. Here's what they actually mean, how they differ in practice, and when each applies.
How to Start a Dating Site: Complete Step-by-Step Guide (2026)
The definitive 2026 guide to starting a dating site. 12 steps from idea to first paying member, with realistic costs, timelines, and common pitfalls. Written by a 21-year industry veteran.
How to Get Your First 1,000 Dating Site Members
The practical playbook for acquiring your first 1,000 dating site members in 2026. Cold-start tactics that work, channels to avoid, and a week-by-week execution plan.
White Label Dating vs Custom Dating Software: Which Wins?
Should you build a custom dating site or use a white label platform? Side-by-side comparison of cost, time, risk, and outcomes. Plus a decision framework based on your goals.
How to Start a Dating App: From Idea to App Store
Launch your dating app in 2026 the smart way. Full guide covering mobile-specific decisions, App Store approval, in-app purchases, and the realistic path from concept to launch.
How to Start a Dating App Business With No Technical Skills
Non-technical founders can launch dating apps through white label platforms (DatingPartners, HubPeople), no-code builders (Bubble, Adalo), hosted dating...
How Much Does It Cost to Start a Dating Site?
The full cost breakdown of starting a dating site in 2026. Platform, domain, legal, branding, marketing, and moderation costs with three budget tiers from bootstrapped to venture-backed.
White Label Dating API Access: What You Can and Can't Customise
How much technical customisation is possible on white label dating platforms in 2026. API capabilities, webhooks, custom features, and the limits of each major provider.
White Label Dating for Media Companies and Publishers
How media brands from Kerrang to NHS launched dating sites with white label platforms. The publisher playbook covering audience, branding, revenue, and launch.
White Label Dating Exit Strategies: Can You Take Your Site With You?
The three exit paths for white label dating operators: provider switch, custom build migration, and platform sale. What each one costs, how long it takes, and the contract clauses that matter.
Shared Dating Databases: How They Work and What They Mean
A transparent explanation of how shared dating databases work on white label platforms. What operators gain, what members should know, and how to position a shared-database site ethically.
How to Evaluate a White Label Dating Provider: A Scorecard
Use a weighted scorecard covering technology (30%), support (20%), pricing (20%), member pool (15%), customization (10%), and compliance (5%). Score each...
What Is White Label Dating? The Complete Guide
Everything you need to know about white label dating in 2026. How it works, who uses it, what it costs, and how to pick a provider. Written by a 21-year industry veteran.
The History of White Label Dating: From Venntro to Today
The complete history of white label dating from the early 2000s through Venntro's dominance, the 2024 administration, and the post-Venntro era. Written by a 21-year industry veteran.
White Label Dating Sites: 25 Real Examples You Can Study
White label dating sites powered successful niche platforms from Forces Reunited Dating and NHS Dating to music-audience sites like Kerrang Dating and cultural-community sites across dozens of verticals. This gallery of 25 real examples shows which providers power which sites, how each positions its niche, and what operators can learn from their design, pricing, and acquisition choices.