The company

Launched in 2003, White Label Dating is a multi-award winning platform for brands and individuals to launch their own fully-branded online dating sites. Powering over 10,000 sites across all major English-speaking territories, we provide the dating software, payment processing, customer support, hosting infrastructure and much more. You just focus on driving traffic to your site.

With over 14 years’ experience, we work with online entrepreneurs, affiliates, and some of the world’s leading media brands like Bauer Media, The Independent and Global Radio to provide quality online dating services to over 55 million members worldwide.

The partner team

White Label Dating is led by a team with more than fifty years’ of e-commerce, brand leadership and online dating experience combined. All our senior staff have a track record of helping brands, individuals and entrepreneurs succeed in the online dating industry. With a large team working behind the scenes across five global offices, our dedicated Partner Team are here to help you maximise the return on your online dating business.


Our success hasn’t gone unnoticed. Here are just a few of the awards we’ve won.