16th May 2019
White Label Dating experiences highest Re-Initial revenue day so far this year!
Over the last 7 days, White Label Dating have seen Re-initial subscription revenue (revenue generated from people re-upgrading their memberships) increase by +22% versus the prior period, resulting in an impressive increase in our total revenues. This impressive revenue figure comes as a result of yesterday’s flash sale that generated the highest Re-Initial revenue day this year!
Seeing such strong revenues outside of online dating’s busiest season is highly encouraging and with member propensity to re-upgrade on the WLD platform being so high, we’re confident in the on-going platform improvements being made with the aim of growing our partner’s revenues.
Teamed with on-going optimisation efforts from our partners, member re-engagement campaigns such as flash sales mean we’re getting members back into the billing cycle and seeing revenues increase across the board. Partners are seeing enhanced ROI’s and with full support from the Partner Team, as well as 100% net revenue share on all new sites, are actively growing their dating portfolios with WLD.
We’re sure that with member engagement at an all-time high and the stable conversion rates we are seeing, we will certainly see more record-breaking revenues throughout 2019!