Twitter RSSSubscribe to our Blog RSS Feed

Posts Tagged ‘media’

Know Your Target Audience

Friday, November 6th, 2009

Being featured in a positive light is vital when building your brand. If you want a trust worthy site it’s important to carry off the right image and convey the right message. You can’t make these things out of thin air, you need to research your target audience to know how to appeal to them. It’s crucial if you want to be seen and trusted as a respectable dating site that cares.

There is an article worth reading over which features one of our partners. It’s overall very inspiring and relates to many of our partners. This piece talks through the process it took to turn a little idea into a big pay off. You can find the piece in the FarmersGuardian.com. The article that interviews James Vestbirk who is someone just like you who proved a good idea can turn into a great business!

James’ niche site KissingGates.co.uk is targeted at countryside folk. His article featured in the FarmersGuardian.com shows the inspiring story of a man with a mind of an entrepreneur was prompted to turn his ideas into a cash reality! This article gives you a good idea how anyone can come from anywhere with a good idea, like James with zero experience in online dating and can make it happen.

KissingGates.co.uk is now becoming well known and increasingly successful. With the little push in the right direction from WhiteLabelDating.com we really can make your carreer in the online dating industry a reality!

kissinggates-com

Building a Brand is Key

Thursday, November 5th, 2009

Our most successful partners are those that realise they need to build a brand rather than just a site. A brand isn’t something that you’re able to build by bidding on Google keywords - it’s about making your brand recognisable so that you stay in peoples minds to ensure that they come to your site next when they consider a dating site.

We were delighted when one of our partners sites, SinglesOver60.co.uk was featured on ITV1’s “7 Days On The Breadline” which aired last night. Not only was it great to be shown on such a high profile programme, having Trinny Woodall name the site and recommended it provided celebrity which is invaluable to the brand.

In addition to this, having online dating featured on a mainstream television show continues to normalise the industry, reducing the stigma and ultimately increasing the market for all online dating sites.

We believe that this site was featured because the site owner, Melanie Smith, has worked hard to build her brand into one that is reputable and recognisable. This is something that all of our partners should be striving towards to take their sites to the next level. We’re proud of Melanie and the media coverage that she’s attained and wish her continued success as her hard work pays off. Check out Melanie’s site for yourself at SinglesOver60.co.uk

singles-over-60-screenshot1

Forget Dinner is far from forgotten

Friday, October 30th, 2009

Every time we see one of our partner sites featured in the media we’re proud to see how far they have come. It’s fantastic to see how far their good hard work has taken their brand to the attention of the media yet again! Making a brand label worthy of being featured in the TimesOnline.co.uk is a big achievement! Congratulations to you ForgetDinner.co.uk for continuing their success in gaining significant press coverage! They are a perfect example and an inspiration to other partners when it comes to proving that driving your marketing, believing in, and selling your brand can lead to brilliant results such as these! A really big well done and a virtual hug to them all the WhiteLabelDating.com family! It’s a really good read, and fascinating to see what the press have to say. We hope ForgetDinner.co.uk can keep up the hard work and continue in their desirable success!

Why not check out the website at ForgetDinner.co.uk or read about their latest article featured in TimesOnline.co.uk to see for yourself.

timesoniline-forget-dinner

Mel Kirk, Partner Marketing Manager is interviewed by Boagworld

Wednesday, April 22nd, 2009

Here at WhiteLabelDating.com, we pride ourselves on hiring damn smart cookies. We’ve experienced huge expansion of late with the marketing team growing x200 in the past 3 months alone.

Amongst our many talented people is Mel Kirk, our Partner Marketing Manager. Mel joined the team with a wealth of online marketing experience, having previously worked for companies such as Carsonified and Aardman Animations.

We were delighted when Mel was approached by Boagworld to do an interview on social media. This is the first time that Boagworld has touched on the topic of Marketing and we’re honoured that they recognised Mel as being an expert in her field to give insights on the topic. Be sure to check it out when you get the time.