From the ever-changing world of online dating to the nuts and bolts of mobile, web, and API development, you can find the latest industry news and platform updates here.

CRM

How to increase conversions & Partner of the Month

Find out how our comms campaigns performed throughout April, discover who is Partner of the Month and learn how to boost your conversion rates…

HOW TO INCREASE CONVERSIONS: THE BASICS

If you’re new to building a dating brand, or simply need a refresher, our guide to improving your member

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Celebrate

Partner of the month: Simon Aldous

Congratulations to Simon Aldous who is May’s Partner of the Month!
So far in 2015, Simon has seen real growth across his portfolio after working closely with his Partner Manager, Whitney.

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niching

How to avoid common remarketing mistakes

Remarketing (retargeting) is a way of targeting visitors who visit your site and then leave without converting and registering. It works using a simple javascript tracking pixel which attaches a cookie to every visitor’s browser.

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Comms

April comms round-up

April began with Easter weekend, which meant plenty of targeted offers. Following a free read session on the Thursday, which boosted the number of members online by approximately 120%, we also saw upgrades increase by 30% for the duration of the weekend’s time-limited discount.

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social media

Using Twitter Analytics to improve your engagement

If you’re using Twitter to drive traffic and boost brand awareness, the data available in Twitter Analytics could help you improve your engagement levels.
Getting started
Visit analytics.twitter.com and log in using your site’s Twitter details.

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