From the ever-changing world of online dating to the nuts and bolts of mobile, web, and API development, you can find the latest industry news and platform updates here.

Tech

Netiquette for your site’s social media presence

If you’re using social media marketing to reach potential new members, it’s essential that you’re using the right netiquette to protect your reputation and grow your followers. 
Here are our top tips for making the most of social marketing.

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Comms

February comms round-up

What a month February was! In just 28 days we sent promotions for the Super Bowl, the Oscars, Waitangi Day and Valentine’s Day, as well as launching a brand new feature and sending all of our regular campaigns too!
First up, we had the Super Bowl weekend which began with a ‘free read’ session

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Frazer

Partner Tips: US acquisition sources

Partner Manager, Frazer Comley, gives the lowdown on effectively acquiring US members and traffic.
As in the UK and Australia, it will come as no surprise that Google still dominates paid search acquisition in the US.

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Omni Nashville

Countdown to NAA mediaXchange 2015!

There’s only four weeks to go until the White Label Dating® team exhibit at the National Newspaper Association mediaXchange (NAA mediaXchange) 2015!
NAA mediaXchange will take place from 15-18 March in Nashville, USA.

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DaveAdams cropped

7 steps to improve your landing page conversion rate

To achieve the maximum conversion rate for your site, it’s essential to utilise landing page split tests. Partner Manager, Dave, explains how to get started in seven simple steps.

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