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Why you should be using video marketing

11th February 2016

Through YouTube, Vine, Vimeo and Snapchat, video has quickly become an easily digestible way to consume content. A study conducted by Diode Digital found that video is a 600% more effective marketing tool than print and direct mail combined. The…

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January comms roundup

8th February 2016

With New Year’s resolutions kicking in and people taking a break from socialising after a hectic Christmas, January is a popular time for finding love online. To capitalise on this and boost member activity and engagement, our comms team created…

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Why you should focus your advertising spend on mobile

4th February 2016

91% of smartphone owners have their device within arm’s reach 24 hours a day, meaning that marketers have constant access to consumers. This presents a huge opportunity for advertisers as mobile is now the most important, and prevalent, screen in…

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iDate Conference – Miami

1st February 2016

Last week, some of the White Label Dating team flew out to Miami for the Internet Dating Conference. iDate is a key trade show in the online dating industry, featuring discussions on the most lucrative advertising methods, legislation and mobile…

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