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From the ever-changing world of online dating to the nuts and bolts of mobile, web, and API development, you can find the latest industry news and platform updates here.

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Facebook ads: Early learnings

Next month, Platinum and Gold White Label Dating® partners will have the opportunity to hear from the Facebook dating team directly at this year’s Partner Conference. They’ll learn how to become an approved advertiser, as well as some best practice techniques.

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Alex

Why communication is key for development

The thing about agile is that to do it properly, we need to be… agile! A one size fits all approach just doesn’t work. That means adapting textbook practices to suit the needs of your own development team and the wider business.

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Success on social: Think outside the box

White Label Dating® Silver Partner, Jonathan Bird, has built an impressive social community for his Singles Warehouse brand and is always looking for new ways to continue its growth. Today, Jonathan shares the details of one of his most recent social campaigns and tells us what he learnt.

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Product update: Spotlight Bar, Profile Wizard and Introductions on Mobile

Here’s what our development team are working on at the moment…
Team Tron
Aims:
1. To work on the Introductions feature on mobile.
2. To develop the Spotlight Bar on mobile.

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Alex

Cost effective SEO techniques

Whether you’re new to online marketing or you’re an established White Label Dating partner, the concept of achieving a good organic ranking for your new site can be daunting. But it doesn’t have to be as time consuming or costly as you may think.

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