London, UK, 3 January, 2013: WhiteLabelDating.com, the award-winning software and services provider to the dating industry, have experienced their best week of revenue since the company began in 2003.
A platform for brands and individuals to run their own dating sites, WhiteLabelDating.com provides the dating software, membership database, payment processing, customer support, hosting infrastructure and much more to over 7,500 sites worldwide. Having launched a mobile offering at the beginning of 2012, the platform’s global network of partners have experienced a huge lift in revenues over the festive period, backed by a comms campaign that engaged and increased the rise in full paying subscriptions.
The last week of December (24.12 – 30.12) saw great performance for WhiteLabelDating.com partners, experiencing four of the five highest revenue days taking place during this seven day time-frame.
With smartphones and tablets topping most-wanted gift lists this Christmas, the surge in new handheld devices also had a knock-on effect with users signing up to dating sites through their new gifts. Thanks to WhiteLabelDating.com’s dedicated platform, revenue from mobile increased by a staggering +928%, making up 15% of all revenue generated during this period. This also set the record for the highest amount of revenue collected from mobile.
Sunday 30th December broke the record for the most revenue collected in one day, as singletons flocked to join one of the many sites powered by WhiteLabelDating.com. This was a +3.5% increase from the previous record set over the August Bank Holiday in 2012.
“The dating industry always sees uplift in new members during the festive season, but hitting a number of record-breaking figures has been a great result for our partners. Our highly specialised in-house teams have been working incredibly hard to make sure the Christmas and New Year period is our best yet, making sure our partners have the support they need to provide first class online dating solutions for their members.”