London/ San Francisco, 10 March 2014: White Label Dating®, the award-winning software and services provider to the dating industry, today announce the initial results of their partnership with leading radio network, Redwood Empire Stereocasters (RES), after a December launch.
Based in Sonoma County, north of San Francisco, RES is using their first dating site SonomaCountyDating.com, as a channel to generate additional revenue for their network of four radio stations, KJZY, KZST, KWVF, KTRY. 10% of the network’s listeners have signed up to SonomaCountyDating.com since launch.
With the largest network of media publishers utilizing online dating services in Europe, RES will be in good company, joining the likes of The Independent, Evening Standard and Bauer Radio as White Label Dating partners. The company provides software and services that include technology, infrastructure, customer care and more, to over 1,700 international partners.
Of the launch, White Label Dating COO and co-founder, Steve Pammenter, comments:
The US online dating landscape, whilst mature in some areas, is sparse when it comes to niche dating. As a result, there are plenty of opportunities for new entrants to the marketplace. The four stations in the Redwood group already offer listeners a broadcasting experience tailored to their localization and musical interests, meaning they were well positioned to offer online dating to their loyal consumers.
We look forward to working with RES in the future and watching SonomaCountyDating.com grow in strength.
Tom Skinner, VP and General Manager at Redwood Empire Stereocasters, said:
We were looking for an additional revenue stream that would fit seamlessly into place across all of our radio brands. White Label Dating and the customizable localization options offered by their platform made it an easy decision to launch a dating site with them as quickly as possible.
The team at White Label Dating has been instrumental to the success of SonomaCountyDating.com to date. The support that we received has been both informative and detailed – this is just the beginning of what’s set to be a lasting partnership.
About White Label Dating®
Launched in 2003, White Label Dating provide award-winning dating software and services for brands and individuals worldwide, enabling them to launch their own fully branded dating sites with no set-up costs. Powering +13,000 sites for over 1,700 international partners, White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. Current media partners include The Independent, Evening Standard, Bauer Media and Dennis Publishing.