With a very big Royal Wedding fast-approaching (plus a couple of Bank Holidays to boot), we take a look at how this can affect your dating business and what we’re doing to help you take advantage of this period through member communications.
Within the last seven days, online media has seen an accelerated flurry of ‘noise’ around the Royal Wedding. Data compiled by independent search marketing specialist and technology firm Greenlight, reveals it has risen a staggering 700% on March levels.
Currently, there’s an average of 9,000 posts a day on online media relating to the Royal Wedding. Internationally, those excited by it outweigh “haters” by 6:1. Love it or loathe it, you can’t really ignore what’s happening this Friday – it’s obviously important to some of your potential members out there!
The public are spending more of their time online during the Bank Holiday period, leaving the high street alone. A new quarterly report released on Tuesday by Google and the British Retail Consortium shows the number of online searches related to retail items rose 29% in the three months to the end of March, compared with the same period a year ago, making it the fastest growing category.
NOW is the time to increase your campaigns to maximise this uplift in Bank Holiday online spending. Why not speak to your Partner Manager if you would like some advice on the best ways to do this?
Our Email Marketing team are continuing with the promotion of the ‘Royal Treasure Hunt’ encouraging members to find a prince or princess profile. This activity will increase member engagement and user time spent online that traditionally sees an increase in paid conversions.
A Free Read will also take place all day on Friday 29th April, with a 3-for-2 promotion going out to all basic members on Saturday to encourage upgrades during this time. All the Wedding communication activities are happening across all regions on the General, Mature, Adult and Alternative networks.
We have some fantastic Royal Wedding gifts available – a great way to monetise and engage with members! If you have any queries, please speak to the Partner Team who will be able to assist.
If you haven’t done so already, check out Partner Assistant Amy Loudon’s great blog about the Royal Wedding and some of our latest success stories.
Click here to view.
B2B PR & Marketing Executive