We launch our 10,000th site!

Today, we announced the launch of our 10,000th site on the platform, marking a significant milestone as we enter the second half of our financial year.

Site number 10,000 went live in March, shortly after we welcomed member number 20 million on Valentine’s Day. This development follows the implementation of a number of consumer-focused technical advancements, aimed at further enhancing our members’ user experience.

Our +40 strong in-house Development team have actioned a number of initiatives to improve our profile search facility, as well as launching a highly successful ‘profile wizard’ that has increased user engagement by over 400% across all 10,000 sites!

In light of the launch, Co-founder and COO, Steve Pammenter, said,

“10,000 sites is a big milestone for us. We’ve experienced steady growth since day one; our unique selling point has always been, and will continue to be, a market leading Account Management team with impeccable knowledge of the dating industry. Their unrivalled expertise has driven our international expansion, successfully leading our partners through new site launches in a number of territories.

“We owe our international success to the team’s ability to navigate niche dating markets so effectively. Our entry to the Australian market has been particularly successful; the demand for Mature dating sites in Australia is up +180% year-on-year and partners are truly leading the way in the Mature niche, taking ownership of 4 out of the 5 top Mature dating sites in Australia.* As we further widen our reach across even greater international horizons, we look forward to hitting even more milestones in the coming months.”

*Source: Experian Hitwise Data – W/E 29/02/12

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