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Trinity Mirror plc partner up with WhiteLabelDating.com

We are thrilled to announce our new and exciting partnership with Trinity Mirror plc. Trinity Mirror plc is one of the UK’s largest newspaper publishers, with an award-winning portfolio that includes the famed brands Mirror, Sunday Mail, People and Daily Record. The group also has a large network of regional newspaper titles that span across the UK, complimented by hyper-local sites serving specific postcodes and communities and local sites in the key verticals of recruitment, property and motors. So as you can imagine we are really excited about this new partnership!

Trinity Mirror plc decided to partner with WhiteLabelDating.com in August 2010. With a handful of already successful media brands and internet entrepreneurs using our platform we were able to offer the best possible service to meet Trinity Mirror plc’s requirements. New sites have now been launched for MirrorDating.co.uk, SundayMailDating.co.uk, PeopleDate.co.uk, and DailyRecordDating.co.uk, also launching 59 regional sites including ChronicleLive.co.uk/dating and LiverpoolEcho.co.uk/dating.

Steve Pammenter, Co-Founder and Director of Partnerships, comments: ‘We are very pleased to welcome Trinity Mirror plc to the platform. Digital dating is currently booming – it’s becoming a widely acceptable medium to meet potential partners and we are looking forward to powering dating services for more of Britain’s best-loved brands and local titles in the Trinity Mirror plc collection’.

Average monthly unique users across Trinity Mirror plc’s 400-plus digital sites has grown to over 7 million. Last month, WhiteLabelDating.com saw daily unique members communications exceed 1,500,000.

We will keep you informed about how this relationship goes, we are sure it is going to flourish!

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